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1 February 2024Choosing the right product category is crucial for your success as an Amazon seller.
With over 40 categories to choose from, it can be challenging to narrow down your research and find the best niche.
But fear not, because we’ve done the groundwork for you!
According to a survey conducted by Jungle Scout with over 2,000 sellers, we’ve identified the most popular Amazon FBA categories that are dominating the marketplace in 2024.
These categories have a high demand and present lucrative opportunities for sellers.
Key Takeaways
- Home & Kitchen, Beauty & Personal Care, Clothing, Shoes & Jewelry, Toys & Games, and Health, Household & Baby Care are the most popular main categories among Amazon businesses.
- Finding success in highly competitive categories requires offering unique and differentiated products.
- Less popular categories like Appliances, Garden & Outdoor, and Automotive can present profitable opportunities with lower competition.
- Categories with the highest average profit margins include Handmade, CD & Vinyl, and Apps & Games.
- Consider factors like your level of expertise, average monthly sales, and the fulfillment method when choosing an Amazon FBA category.
Most Popular Amazon FBA Categories
If you’re considering selling on Amazon, it’s important to know which product categories are the most popular among sellers.
By understanding these popular categories, you can make informed decisions about the niche you want to enter.
According to recent data, the most popular Amazon FBA categories, based on the percentage of sellers listing products in those categories, are:
- Home & Kitchen
- Beauty & Personal Care
- Toys & Games
- Clothing, Shoes & Jewelry
- Sports & Outdoors
These categories attract a large number of buyers and offer sellers great potential for success. However, it’s important to note that with popularity comes competition.
To thrive in these popular categories, you need to find unique products and differentiate yourself from other sellers.
One way to stand out is by offering a niche product within a popular category. For example, in the Clothing, Shoes & Jewelry category, you could focus on a specific type of jewelry, such as handmade sterling silver necklaces.
This allows you to cater to a specific audience and target buyers who are looking for something unique.
Furthermore, staying on top of current trends can give you an advantage in these popular categories.
By identifying emerging trends and offering products that align with them, you can tap into a ready market of buyers.
Research tools like Jungle Scout can help you identify trending products and validate their demand.
As you can see from the table, Home & Kitchen is the most popular category among sellers, followed closely by Beauty & Personal Care, Toys & Games, Clothing, Shoes & Jewelry, and Sports & Outdoors.
These categories offer a wide range of products and attract a large customer base, making them highly competitive but also potentially lucrative for sellers.
When venturing into these popular categories, it’s crucial to conduct thorough market research, identify gaps in the market, and offer products that meet the specific needs of your target audience.
By leveraging data and staying ahead of trends, you can position yourself for success in these highly sought-after Amazon FBA categories.
Least Popular Amazon FBA Categories
While some categories on Amazon FBA are highly competitive, there are also lesser-known categories that can present profitable opportunities for sellers.
These least popular Amazon FBA categories have lower competition, making it easier for sellers to carve out a niche and find success.
If you’re looking for less competitive categories on Amazon, consider exploring the following:
- Appliances
- Garden & Outdoor
- Cell Phone & Accessories
- Apps & Games
- Automotive
These categories may not receive as much attention as the popular categories, but they can still attract buyers who are specifically searching for products within these niches.
By offering unique and high-quality products in these lesser-known categories, you can differentiate yourself from the competition and potentially tap into untapped market opportunities.
While the competition may be lower in these less popular categories, it’s important to conduct thorough research to ensure there is enough demand for your chosen products.
Keep an eye on trends, customer reviews, and sales data to gauge the potential success of your chosen category.
Don’t overlook these underutilized categories as they can be your ticket to less competition and greater success on Amazon FBA.
Most Profitable Amazon FBA Categories
The profitability of Amazon FBA categories can vary greatly based on various factors, including the cost of product sourcing and the quantity of sales.
It is crucial for sellers to research and strategize their product selection to maximize profitability. According to available data, here are some of the most profitable Amazon FBA categories:
- Handmade
- CD & Vinyl
- Apps & Games
- Industrial & Scientific
- Luggage & Travel Gear
These categories offer higher profit margins for sellers, presenting great opportunities for success.
However, it is important to note that competition within these categories may vary.
Conducting thorough research and sourcing products strategically can help sellers stand out and capitalize on the potential for higher profits.
| Amazon FBA Category | Average Profit Margin |
|---|---|
| Handmade | 15-30% |
| CD & Vinyl | 10-25% |
| Apps & Games | 15-20% |
| Industrial & Scientific | 10-20% |
| Luggage & Travel Gear | 15-25% |
Factors to Consider in Choosing an Amazon FBA Category
When deciding on an Amazon FBA category, there are several essential factors to keep in mind.
These considerations can greatly influence your chances of success as an Amazon seller.
By carefully evaluating these factors, you can make an informed decision and maximize your profits in the long run.
Level of Selling Experience
The first factor to consider is your level of selling experience. Some categories may require specific knowledge or expertise, while others may be more beginner-friendly.
Assess your familiarity and understanding of the category you’re considering to ensure a smooth selling experience.
Sales/Business Model
Next, think about the sales or business model that aligns with your overall strategy. Different categories may lend themselves better to private label products, wholesale, or retail arbitrage.
Understanding your preferred business model will help you narrow down the categories that best fit your plan.
Average Monthly Sales
Another crucial factor to consider is the average monthly sales within a category. Higher sales volumes may indicate a larger customer base and increased demand, but they can also mean higher competition.
Evaluate the market size and potential profitability of the category based on the average monthly sales.
Category Profitability
The profitability of a category is vital to your success as an Amazon FBA seller. Some categories may offer higher profit margins due to lower production costs, while others may have higher competition and lower profit potential.
Carefully analyze the profitability of the category you’re considering to ensure it aligns with your financial goals.
Fulfillment Method
The fulfillment method you choose can also impact your category selection. Amazon offers different fulfillment options, including Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), and Seller Fulfilled Prime (SFP).
Each option has its own advantages and considerations, so evaluate which fulfillment method best suits your resources, operational capacity, and customer expectations.
To choose the right Amazon FBA category, it’s crucial to assess your expertise, evaluate market opportunities, and consider factors such as selling experience, sales/business model, average monthly sales, profitability, and fulfillment method.
By carefully considering these factors, you can select a category that aligns with your strengths and maximizes your chances of success as an Amazon seller.
How to Research Products in Amazon FBA Categories
Researching products in Amazon FBA categories is crucial for finding profitable opportunities.
To conduct accurate product research and identify low-competition products in high demand, you can use Jungle Scout’s Keyword Scout & Opportunity Finder tool.
Here are some other strategies to consider:
- Utilize Google Trends to identify current trends and consumer preferences in your target category.
- Read consumer trends reports to gain insights into emerging product trends and market demands.
- Explore different product categories and subcategories on Amazon to identify potential niche opportunities.
- Leverage Amazon’s programs such as Brand Registry and Amazon Handmade to access additional resources and support for your product research.
- Stay updated with the Best Sellers list, new releases, and trending products to keep track of popular items in your chosen category.
By implementing these research strategies, you can gain valuable insights and make informed decisions when selecting products to sell within your chosen Amazon FBA category.
Remember to analyze market trends, consider competition levels, and identify unique selling points to maximize your success as an Amazon seller.
| Research Strategy | Benefits |
|---|---|
| Jungle Scout’s Keyword Scout & Opportunity Finder | Identify low-competition products in high demand |
| Google Trends | Discover current trends and consumer preferences |
| Consumer Trends Reports | Gain insights into emerging product trends |
| Exploring Product Categories/Subcategories | Identify niche opportunities |
| Amazon Programs (e.g., Brand Registry, Amazon Handmade) | Access additional resources and support |
| Monitoring Best Sellers, New Releases, and Trending Products | Stay updated on popular items |
Popular Categories on Amazon: Home & Kitchen
The Home & Kitchen category on Amazon is one of the most popular choices for sellers. This category offers a diverse range of products that cater to home essentials, decor, and cooking needs.
With a significant number of buyers actively searching for items within this category, there are ample opportunities for sellers to find success by providing unique and in-demand products.
Subcategories within Home & Kitchen
- Storage and Organization
- Kitchen Gadgets
- Home Decor
- Cookware and Bakeware
- Furniture
These subcategories within Home & Kitchen enable sellers to further refine their product offerings and target specific niches.
By understanding the needs and preferences of buyers within these subcategories, sellers can curate a compelling selection of products that stand out in the crowded marketplace.
Here is an example of the top-selling products within the Home & Kitchen category:
| Product | Best Seller Rank | Customer Ratings |
|---|---|---|
| Cookware Set | #1 in Kitchen & Dining | 4.7 out of 5 stars |
| Robotic Vacuum Cleaner | #3 in Home & Kitchen | 4.6 out of 5 stars |
| Decorative Throw Pillow | #5 in Home Decor | 4.5 out of 5 stars |
As seen from the table above, the Home & Kitchen category encompasses products that consistently rank among the top-selling items on Amazon.
Buyers are actively seeking high-quality cookware sets, innovative robotic vacuum cleaners, and trendy decorative throw pillows.
With the growing emphasis on creating comfortable, stylish, and functional living spaces, sellers can leverage this category’s popularity to introduce new and exciting products that meet the evolving needs of buyers.
Popular Categories on Amazon: Beauty & Personal Care
The Beauty & Personal Care category is another highly popular category on Amazon. This category includes products for skincare, hair care, oral hygiene, and personal care.
People are constantly looking for products to enhance their beauty and grooming routines, making this category a lucrative opportunity for sellers.
Popular subcategories within Beauty & Personal Care include makeup, skincare, fragrances, and hair care products.
When it comes to beauty and personal care, Amazon offers a vast selection catering to various needs and preferences. From luxury skincare brands to affordable everyday essentials, customers have plenty of choices.
As an FBA seller, tapping into the Beauty & Personal Care category can be highly profitable.
Within the Beauty & Personal Care category, there are countless subcategories that appeal to different target markets.
Whether it’s makeup enthusiasts searching for the latest trends or individuals looking for effective skincare solutions, there’s a wide range of products to cater to diverse needs.
Popular Subcategories within Beauty & Personal Care:
- Makeup
- Skincare
- Fragrances
- Hair care products
Makeup: From foundation to eyeshadow palettes, the world of makeup offers endless possibilities for sellers.
This dynamic subcategory is highly popular among customers who are always seeking new beauty trends and innovative products.
Skincare: The skincare subcategory encompasses products like cleansers, moisturizers, serums, and masks.
With the increasing emphasis on self-care and wellness, skincare products are in high demand and provide excellent opportunities for FBA sellers.
Fragrances: Perfumes and colognes fall under the fragrances subcategory. People constantly search for new scents to express their personalities and enhance their confidence.
This subcategory offers a wide range of options from designer brands to niche fragrances.
Hair care products: Haircare is a vital aspect of personal grooming, making hair care products a popular choice among customers.
This subcategory includes shampoos, conditioners, styling products, and treatments for various hair types and concerns.
| Benefits of Selling in the Beauty & Personal Care Category: |
|---|
| Wide customer base |
| Opportunities for upselling and cross-selling |
| Repeat purchases |
| High-profit margins |
| Continuous demand for new products |
| Seasonal promotions and gift sets |
Selling in the Beauty & Personal Care category on Amazon allows you to tap into a wide customer base and leverage the constant need for new and innovative products.
Customers in this category often make repeat purchases, leading to customer loyalty and long-term profitability.
Additionally, beauty and personal care items offer opportunities for upselling and cross-selling. Customers who purchase a skincare product may also be interested in related items like moisturizers or serums.
This creates opportunities to bundle products and increase your average order value.
With the beauty industry being highly competitive, it’s essential to stay updated with the latest trends and customer preferences.
Conducting thorough market research and offering unique, high-quality products will help you stand out in this lucrative category.
Popular Categories on Amazon: Toys & Games
The Toys & Games category is one of the most popular categories on Amazon, attracting both kids and adults. With the constant release of new movies and the popularity of gaming, this category offers a thriving market for sellers.
From classic board games to the latest tech gadgets, there is a wide range of products to choose from.
One of the great advantages of the Toys & Games category is the ever-changing trends. As new movies and TV shows gain popularity, related toys become highly sought after.
Capitalizing on these trending toys and game trends can present excellent opportunities for sellers to meet the high demand and maximize sales.
Within the Toys & Games category, there are various subcategories that cater to different interests and age groups. Some popular subcategories include educational toys, movie-themed toys, outdoor toys, and board games.
By exploring these subcategories and offering unique and in-demand products, sellers can capture the attention of buyers and stand out in a competitive market.
Trending Toys and Games Subcategories
- Educational toys: From STEM kits to interactive learning games, educational toys are in high demand as parents seek ways to engage and educate their children.
- Movie-themed toys: Toy tie-ins with popular movie franchises can generate significant interest and sales, often following the release of a new movie or TV show.
- Outdoor toys: With an increasing focus on outdoor activities and physical fitness, outdoor toys like bikes, scooters, and sports equipment continue to be popular among buyers.
To showcase the potential of the Toys & Games category, here is a table comparing the sales performance of the top subcategories:
| Subcategory | Monthly Sales |
|---|---|
| Educational toys | 10,000+ |
| Movie-themed toys | 8,000+ |
| Outdoor toys | 7,500+ |
As seen in the table above, educational toys have the highest monthly sales, followed by movie-themed toys and outdoor toys.
This data indicates the popularity and demand for these subcategories, presenting sellers with lucrative opportunities to tap into.
By researching current trends, staying updated with popular franchises and movie releases, and offering unique and engaging products, sellers can find success in the Toys & Games category on Amazon.
Popular Categories on Amazon: Clothing, Shoes & Jewelry
The Clothing, Shoes & Jewelry category is experiencing a significant surge in online shopping as more people seek fashion items and accessories.
This category encompasses a wide range of subcategories, including men’s and women’s clothing, footwear, accessories, and jewelry.
While competition may be fierce in this category, there are opportunities for sellers to thrive by offering unique and trendy products that cater to specific niches within this expansive category.
| Subcategory | Description |
|---|---|
| Men’s Clothing | Apparel designed for men, including shirts, pants, suits, and outerwear. |
| Women’s Clothing | A wide selection of women’s fashion, including dresses, tops, skirts, and more. |
| Footwear | Shoes for men, women, and children, ranging from athletic sneakers to formal dress shoes. |
| Accessories | Various accessories such as handbags, wallets, belts, and scarves to complement outfits. |
| Jewelry | A collection of jewelry pieces, including necklaces, bracelets, rings, and earrings. |
While navigating the competitive landscape of the Clothing, Shoes & Jewelry category, sellers can find success by honing in on specific subcategories and targeting niche markets.
By offering unique and trendy products that stand out from the crowd, sellers can capture the attention of fashion-conscious consumers.
Remember, staying on top of the latest fashion trends, understanding consumer preferences, and conducting thorough product research are key to thriving in this popular category.
Popular Categories on Amazon: Sports & Outdoors
The Sports & Outdoors category on Amazon is a popular choice for buyers who are passionate about fitness, outdoor activities, and sports.
With a diverse range of products available, this category caters to a wide audience seeking sports equipment, camping gear, fitness accessories, and more.
As the health and wellness trend continues to grow, the Sports & Outdoors category presents a lucrative market for sellers.
By offering high-quality products that meet the needs of fitness enthusiasts and outdoor enthusiasts, sellers can tap into a rapidly expanding customer base.
Subcategories within the Sports & Outdoors category provide sellers with even more opportunities to attract buyers. These subcategories include:
- Fitness Equipment: This subcategory encompasses a wide range of fitness gear, such as treadmills, dumbbells, yoga mats, and exercise bikes. With the increasing popularity of at-home workouts, fitness equipment is in high demand.
- Outdoor Gear: Outdoor enthusiasts are always seeking reliable and durable equipment for their adventures. This subcategory includes camping gear, hiking accessories, fishing equipment, and more.
- Sports Accessories: From basketballs and baseball gloves to swimming goggles and cycling helmets, sports accessories are essential for athletes and enthusiasts. This subcategory offers sellers the opportunity to provide specialized gear for individual sports.
To succeed in the Sports & Outdoors category, it’s crucial for sellers to offer high-quality, durable products that cater to specific sports and outdoor activities.
Understanding the needs and preferences of the target audience is key to selecting the right products to sell.
Now let’s take a look at a table showcasing the top-selling subcategories within the Sports & Outdoors category on Amazon:
| Subcategory | Description |
|---|---|
| Fitness Equipment | Includes treadmills, dumbbells, yoga mats, and exercise bikes, catering to fitness enthusiasts looking to set up a home gym. |
| Outdoor Gear | Encompasses camping gear, hiking accessories, fishing equipment, and more, providing essentials for outdoor enthusiasts. |
| Sports Accessories | Offers a wide range of accessories for various sports, including basketballs, baseball gloves, swimming goggles, and cycling helmets. |
By focusing on these popular subcategories, sellers can position themselves for success within the Sports & Outdoors category on Amazon.
Remember to conduct thorough market research, stay up-to-date with trends, and provide excellent customer service to stand out from the competition.
Frequently Asked Questions
Bet you’ve got a few more questions after checking out our guide on the best Amazon FBA categories in 2024. Find the answers you’re looking for in this section.
How do I research products in Amazon FBA categories?
You can use tools like Jungle Scout’s Keyword Scout & Opportunity Finder, Google Trends, consumer trends reports, and explore Amazon’s programs like Brand Registry and Amazon Handmade.
What are popular categories on Amazon in the Home & Kitchen category?
Popular subcategories within Home & Kitchen include storage and organization, seasonal decor, and kitchen gadgets.
What are popular categories on Amazon in the Beauty & Personal Care category?
Popular subcategories within Beauty & Personal Care include makeup, skincare, fragrances, and hair care products.
What are popular categories on Amazon in the Toys & Games category?
Popular subcategories within Toys & Games include educational toys, movie-themed toys, and outdoor toys.
What are popular categories on Amazon in the Clothing, Shoes & Jewelry category?
The Clothing, Shoes & Jewelry category includes subcategories for men’s and women’s clothing, footwear, accessories, and jewelry.
What are popular categories on Amazon in the Sports & Outdoors category?
Subcategories within Sports & Outdoors include fitness equipment, outdoor gear, and sports accessories.
Conclusion
Choosing the best Amazon FBA categories requires careful consideration of factors such as popularity, profitability, competition, and personal expertise.
Home & Kitchen, Beauty & Personal Care, Toys & Games, Clothing, Shoes & Jewelry, and Sports & Outdoors are among the most popular categories with a high level of competition.
Sellers can find success by offering unique and in-demand products within these categories.
Additionally, exploring less popular categories and finding niche opportunities can be a profitable strategy.
Categories such as Appliances, Garden & Outdoor, Cell Phone & Accessories, Apps & Games, and Automotive may have lower competition, providing opportunities for sellers to carve out a niche and find success.
Conducting thorough research and staying up-to-date with market trends are key to finding the right Amazon FBA category to maximize your sales and success as a seller.
Utilize tools like Jungle Scout’s Keyword Scout & Opportunity Finder, Google Trends, and Amazon’s programs like Brand Registry and Amazon Handmade to conduct accurate product research and identify low-competition products in high demand.
By leveraging these strategies and selecting the right category, you can position yourself for success in the competitive world of Amazon FBA.
Stay informed, be innovative, and constantly refine your approach to stay ahead of the competition and achieve your goals as an Amazon seller.
