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21 January 2024Product labeling is a crucial aspect of selling on Amazon, especially given the vast number of products available on the platform.
To ensure accurate inventory management, every product needs a unique identifier called a GTIN (Global Trade Item Number), which can be a UPC or EAN. Amazon, on the other hand, uses ASINs (Amazon Standard Identification Numbers) to identify products on their marketplace.
When it comes to labeling, sellers have two options: using the manufacturer’s barcode, which utilizes the GTIN, or Amazon’s barcode known as FNSKU.
Key Takeaways:
- The manufacturer’s barcode and Amazon’s barcode (FNSKU) offer different benefits and drawbacks for sellers.
- GTINs (UPC or EAN) are used as the basis for the manufacturer’s barcode, while ASINs are unique identifiers for Amazon products.
- Amazon’s barcode (FNSKU) ensures better inventory control, while the manufacturer’s barcode simplifies the supply chain process.
- Changing barcode preferences on Amazon requires updating existing listings or creating new ones.
- Compliance with Amazon’s labeling requirements is essential for accurate tracking and fulfillment.
GTIN Identifiers: UPCs and EANs
The GTIN, or Global Trade Item Number, serves as a unique identifier for every product.
It is a crucial element in accurately identifying and tracking products in the global marketplace. There are two main types of GTINs: UPCs and EANs.
UPCs, or Universal Product Codes, are widely used in North America. They consist of 12 digits and are commonly associated with products sold in retail stores.
On the other hand, EANs, or European Article Numbers, are prevalent in Europe and most countries worldwide.
EANs contain 13 digits and are often utilized for products sold internationally. Both UPCs and EANs are managed and regulated by GS1, a leading organization overseeing global supply chain standards.
Benefits of Using GTIN Identifiers
- Unique Identification: GTINs provide a unique identification code for each product, ensuring accurate tracking and differentiation.
- Global Acceptance: As standardized identifiers, GTINs are recognized and accepted worldwide, facilitating seamless international trade and logistics.
- Improved Efficiency: By utilizing GTINs, businesses can enhance inventory management, streamline supply chain operations, and expedite product listing processes.
Choosing Genuine GTINs
When obtaining GTINs, it is crucial to acquire them from reputable sources to avoid potential issues with incorrect product classification and listing.
Genuine GTINs obtained from authorized providers ensure compliance with GS1 standards, instilling confidence in the accuracy and legitimacy of product identification.
Overall, GTINs, whether UPCs or EANs, play a vital role in accurately identifying and tracking products in the global marketplace.
By utilizing genuine GTINs, businesses can enhance their inventory management, ensure compliance with international standards, and improve their overall operational efficiency.
ASIN: Amazon’s Unique Product Identifier
In the world of online retail, accurate product identification is crucial for effective inventory management.
As an Amazon seller, understanding the ASIN (Amazon Standard Identification Number) system is key to ensuring your products are easily trackable and identifiable on the Amazon marketplace.
An ASIN is a ten-character alphanumeric string that is assigned by Amazon to each unique product listing.
This identifier is specific to the Amazon marketplace and is specific to each seller. It serves as a unique code that helps Amazon track and manage products efficiently.
It’s important to note that multiple sellers can share the same ASIN, provided they are using the same UPC (Universal Product Code) on their listings.
This allows Amazon to consolidate product information and reviews under a single ASIN, making it easier for customers to find what they’re looking for.
Here’s an example of how an ASIN looks:
B07V5Z2PBT
When listing your products on Amazon, you will need to input the ASIN associated with each product.
This ensures that Amazon can accurately identify and categorize your listings.
Now, let’s take a closer look at the benefits and advantages of using ASINs:
- Efficient tracking: ASINs enable Amazon to efficiently track and manage products within their vast inventory. This allows for quick and accurate order fulfillment.
- Standardization: ASINs provide a standardized and consistent method of product identification across the Amazon marketplace. This helps streamline processes for both sellers and customers.
- Product differentiation: ASINs help differentiate your products from others that may have similar UPCs. This ensures that your product is easily distinguishable and reduces the risk of commingling inventory.
Overall, understanding and utilizing ASINs is essential for any Amazon seller. It not only enables efficient inventory management but also ensures a seamless shopping experience for customers.
Example ASIN data table:
| Product Name | ASIN | Category |
|---|---|---|
| iPhone 12 | B08J5P7V3C | Electronics |
| Instant Pot Duo | B07RCNHTLS | Kitchen & Dining |
| Kindle Paperwhite | B07745PV5G | Electronics |
| Nike Air Jordan 1 | B07RMB5WXK | Shoes |
As seen in the example table above, each product has a unique ASIN associated with it, allowing Amazon to accurately track and categorize products across various categories.
Manufacturer’s Barcode: Using GTIN for Labeling
The manufacturer’s barcode is a labeling option that utilizes the GTIN (Global Trade Item Number), which can be either a UPC (Universal Product Code) or an EAN (European Article Number).
This type of barcode is used to label and identify products in Amazon’s warehouse, providing a unique identifier for each item.
Unlike Amazon’s barcode known as FNSKU, the manufacturer’s barcode does not require additional labeling, simplifying the supply chain process.
However, there are considerations to keep in mind when using the manufacturer’s barcode.
One of the challenges is the potential for inventory commingling.
This occurs when products from different sellers are mixed together in Amazon’s warehouse, making it difficult to track the source of quality issues and counterfeit products.
Another aspect to consider is that Amazon may fulfill orders using another seller’s inventory if it is closer to the customer.
While this can result in faster delivery times, it may affect sales credit for the original seller.
To help you understand the differences between the manufacturer’s barcode and Amazon’s FNSKU barcode, here is a comparison:
| Manufacturer’s Barcode | Amazon Barcode (FNSKU) |
|---|---|
| Uses the GTIN (UPC or EAN) provided by the manufacturer | Assigned by Amazon and unique to each seller |
| No additional labeling required | Requires labeling with the FNSKU |
| Potential for inventory commingling | Helps differentiate products from different sellers |
| May impact sales credit if fulfillment is done using another seller’s inventory | Ensures the correct seller receives credit for sales |
As you can see, there are pros and cons to using the manufacturer’s barcode.
It offers simplicity in labeling but may pose challenges in tracking and inventory management. Consider your specific business needs and goals before deciding which barcode type is right for you.
Amazon Barcode: FNSKU for Unique Product Identification
In order to effectively track and identify products within their FBA (Fulfillment By Amazon) fulfillment centers, Amazon assigns a unique barcode known as the FNSKU (Fulfillment Network Stock Keeping Unit).
Unlike the manufacturer’s barcode, the FNSKU has the advantage of being unique not only to the product itself but also to each individual seller.
The FNSKU serves as a vital tool for differentiating products and ensuring that the correct seller receives proper credit for their sales.
This is particularly important in situations where multiple sellers may be offering the same product with the same manufacturer’s barcode.
With the FNSKU, Amazon can accurately attribute sales to the respective sellers, providing them with the recognition and compensation they deserve.
Products that have expiration dates or fall into specific categories are required to use Amazon’s barcode.
By incorporating the FNSKU into the labeling process, sellers can adhere to Amazon’s guidelines and ensure compliance with their unique product identification system.
Advantages of FNSKU for Product Identification:
- Unique identification: The FNSKU distinguishes a product not only from others in its category but also from similar products offered by different sellers.
- Accurate sales attribution: With the FNSKU, sellers receive proper recognition and credit for their sales on Amazon’s platform.
- Compliance with Amazon’s guidelines: Products that require category-specific identification, such as those with expiration dates, can easily adhere to Amazon’s labeling requirements by utilizing the FNSKU.
Disadvantages of FNSKU for Product Identification:
- Limitation to Amazon’s platform: The FNSKU is designed specifically for use within Amazon’s ecosystem and cannot be utilized for retail purposes.
- Restrictions for expanding into physical retail: If sellers plan to expand their business into physical retail stores, the FNSKU barcode may not be compatible, limiting its usability in multi-channel selling.
The FNSKU barcode is a valuable tool for sellers looking to establish themselves within Amazon’s marketplace and ensure accurate tracking and identification of their products.
However, it’s essential to consider the limitations of the FNSKU, particularly if expanding into physical retail is part of your long-term business strategy.
Choosing the Right Barcode Type
When it comes to selecting the barcode type for your Amazon inventory, there are a few factors to consider.
The barcode type you choose will depend on the size of your business, any concerns you have regarding counterfeits, and the size of your product catalog.
Let’s take a closer look at the two options: the manufacturer’s barcode and Amazon’s barcode.
Manufacturer’s Barcode
The manufacturer’s barcode uses the GTIN (UPC or EAN) to label and identify products in Amazon’s warehouse.
This barcode option is simple and doesn’t require additional labeling. It’s a suitable choice for smaller businesses with a limited product catalog.
However, there are some drawbacks to consider. One issue is inventory commingling, which can make it challenging to track the source of quality issues or counterfeit products.
Additionally, Amazon may fulfill orders using inventory from another seller if it is closer to the customer, potentially impacting sales credit.
Amazon’s Barcode
Amazon’s barcode, known as FNSKU (Fulfillment Network Stock Keeping Unit), provides greater control over inventory.
This barcode is unique not only to the product but also to each seller. It helps differentiate products and ensures that the correct seller receives credit for sales.
However, using Amazon’s barcode requires additional preparation and incurs fees. It is a preferred choice for larger businesses with a wide product range and stronger concerns about tracking and counterfeit prevention.
Now, let’s compare the two options in a table for a clearer understanding:
| Manufacturer’s Barcode | Amazon’s Barcode (FNSKU) | |
|---|---|---|
| Inventory Control | Less Control | Greater Control |
| Additional Labeling | Not Required | Required |
| Inventory Commingling | May occur | Avoided |
| Counterfeit Prevention | Less effective | More effective |
| Preparation | Less time-consuming | More time-consuming |
| Fees | No additional fees | Additional fees |
By considering the unique needs and goals of your business, you can make an informed decision about which barcode type is right for you.
Remember to take into account your business size, concerns about counterfeits, and the size of your product catalog.
Selecting the appropriate barcode type will help streamline your inventory management on Amazon and contribute to your overall success.
Changing Barcode Preferences
When selling on Amazon, it’s important to stay on top of your barcode preferences to ensure accurate and efficient inventory management.
However, changing barcode preferences on the Amazon account level does not automatically update the barcode choice on existing listings.
If you want to change the barcode choice for existing listings, there are two options available.
- Firstly, if the listing is brand new with no inventory in transit, you can simply update the barcode preference before creating the listing.
- Secondly, if the listing already has inventory in transit or is an existing active listing, you will need to create a new offer with the desired barcode preference.
By updating the barcode preference before creating a shipment plan, you can ensure that the correct labeling is applied to your products.
This is especially crucial if you are transitioning between using the manufacturer’s barcode and Amazon’s barcode, also known as FNSKU.
Creating FNSKU and Amazon Barcode
As a seller on Amazon, you have the option to create FNSKUs and Amazon Barcodes to label your products and ensure smooth fulfillment.
Here’s how you can do it:
Creating FNSKUs in Amazon Seller Central
- Login to your Amazon Seller Central account.
- Select the FBA (Fulfillment by Amazon) product barcode preference.
- Manage your FBA inventory and locate the products you want to label.
- Generate FNSKUs for your products.
- Print the FNSKUs on labels.
- Apply the labels to your products during the shipping process.
By following these steps, you can easily create FNSKUs for your products in the Amazon Seller Central platform.
Generating Amazon Barcode (FNSKU)
When creating a new offer on Amazon, you can select Amazon Barcode as the product label.
This selection automatically generates the FNSKU, which is unique to your product and seller account.
The Amazon Barcode (FNSKU) serves as a crucial identifier, allowing Amazon to track and differentiate your products within their fulfillment centers.
By creating FNSKUs and using Amazon Barcodes, you ensure accurate product labeling and enable easier inventory management within Amazon’s system.
Next, we’ll explore the specific requirements for labeling your products with FNSKUs on Amazon, so stay tuned!
Label Requirements for FNSKUs on Amazon
When it comes to selling products on Amazon, it’s important to adhere to the specific label requirements for FNSKUs (Fulfillment Network Stock Keeping Units).
These requirements ensure that your products are accurately identified and can be efficiently tracked within Amazon’s fulfillment centers.
By following these rules, you can avoid potential issues and ensure a smooth selling experience on the platform.
Labeling Standards
To meet Amazon’s label requirements for FNSKUs, make sure your product labels contain the following information:
- A scannable barcode: The barcode is essential for accurate scanning and tracking of your product. This barcode should represent the FNSKU specific to your listing.
- Product description: Clearly state the name or description of your product on the label. This helps both Amazon employees and customers identify the product easily.
- ASIN (Amazon Standard Identification Number): Include the ASIN assigned to your product by Amazon. This unique identifier ensures the correct listing is associated with your product.
- Product condition: Indicate the condition of your product using appropriate labels such as “New,” “Used,” or “Refurbished.” This helps buyers make an informed purchasing decision.
By including these elements on your product labels, you can ensure that your FNSKUs are compliant with Amazon’s requirements, providing a seamless experience for both you and your customers.
FNSKU vs ASIN and UPC
When it comes to Amazon barcodes, it’s important to understand the differences between FNSKU, ASIN, and UPC.
Each barcode serves a different purpose within the Amazon ecosystem, and knowing which one to use can greatly impact your selling strategy.
FNSKU: Tracking and Fulfillment
The FNSKU, or Fulfillment Network Stock Keeping Unit, is a unique identifier assigned by Amazon to track and fulfill products in their fulfillment centers.
It helps differentiate products from different sellers, preventing inventory commingling. Using FNSKU ensures that the correct seller receives credit for sales and allows for easy tracking within the fulfillment process.
ASIN: Unique Product Identifier
The ASIN, or Amazon Standard Identification Number, is a ten-character alphanumeric string used by Amazon to identify product listings.
It is unique to each seller and can be shared by multiple sellers who use the same UPC on their listings. ASINs serve as a unique identifier for product listings, making it easier for customers to find and purchase products on Amazon.
UPCs: Retail Purposes
On the other hand, UPCs (Universal Product Codes) are widely used barcodes primarily for retail purposes. UPCs are recognized globally and are used by brick-and-mortar stores and online retailers outside of Amazon.
If you plan on expanding your business beyond Amazon and selling products in physical retail stores, UPCs may be the preferred barcode type.
As you can see, each barcode type has its own advantages and disadvantages.
When choosing the right barcode type for your Amazon products, consider your business goals, whether you plan to expand beyond Amazon, and the level of control you want over your inventory.
Remember, FNSKU is ideal for tracking and fulfillment on Amazon, while ASIN is a unique identifier for product listings.
If you’re planning to sell in physical retail stores, UPCs may be necessary. Make an informed decision based on your specific needs and goals.
Frequently Asked Questions
Now that you understand the difference between manufacturer barcode and Amazon barcode, maybe you still have few extra questions, so we will try to address them in the section below.
How does the manufacturer’s barcode work?
The manufacturer’s barcode uses the GTIN (UPC or EAN) to label and identify products in Amazon’s warehouse. This option does not require additional labeling and simplifies the supply chain process.
How do I choose the right barcode type?
The choice between the manufacturer’s barcode and Amazon’s FNSKU barcode depends on factors such as business size, issues with counterfeits, and catalog size. Consider your specific needs and goals before deciding.
Can I change my barcode preference on existing Amazon listings?
To change the existing barcode choice, the listing must be brand new with no inventory in transit, or a new offer must be created. Update the barcode preference before creating a shipment plan.
Conclusion
In conclusion, it is crucial for Amazon sellers to carefully consider the choice of barcode type for effective inventory management.
Whether you opt for the manufacturer’s barcode or Amazon’s FNSKU barcode, each has its own benefits and limitations.
When making a decision, it is important to assess your specific needs and goals.
Consider factors such as inventory control, tracking, commingling, and retail expansion plans.
Compliance with Amazon’s labeling requirements is essential to ensure accurate tracking and efficient fulfillment of your products.
Ultimately, the barcode type you choose should align with your overall business strategy and objectives.
By making an informed decision and following best practices, you can optimize your Amazon selling experience and maximize your success on the platform.
